Case Studies

LMG is one of the top audio visual
companies in the United States. Headquartered in Orlando, Florida its operations
include Staging, Rentals and System Integration of audio visual equipment to
businesses nationwide. LMG has additional locations in Las Vegas, Nevada and
Tempe, Arizona and the Orange Convention Center, Orlando. They have over 140
employees and revenues of approximately $30 million.
LMG has been using Rentrace a DOS based system to track its inventory for over
15 years. The management of LMG understood that they would need to move over to
a new system that could deliver better efficiencies to their operations.
Les M. Goldberg, the founder and president was a strong believer that technology
could dramatically improve efficiency and profits. Making a wrong decision on
business software was not an option - not only was there a large cost component
involved but that it was strategically critical for the driving profitability
and growth of the company.
FIRST STEPS: Developing the "Must Have" Criteria
A True Multi-Site Capability with one database for all locations. This was
essential to be able to leverage the inventory and assets of the company.
A long term sustainable solution in terms of technology, direction and vendor’s
track record.
A system that addressed all aspects of the business
THE SELECTION PROCESS:
Detailed evaluation of every solution that met the initial criteria.
Executives spent several days over multiple trips evaluating different
offerings.
WHY LMG SELECTED R2 OVER OTHERS:
The only system that demonstrated a deep understanding of the industry with best
practices. Clearly a company that had invested time and resources in
understanding the business...
A Fully Integrated Solution that covered all aspects of the business:
Shows
Rentals
Labor
Accounting Integration
Technology - Oracle Database
And Unique abilities that LMG saw having a great impact on their business:
Conflict Management to deal with operational issues as well as manage costs
Ability to manage and control Sub-Rentals
Utilization and ROI analyses to make informed capital decisions.
Labor Planning and Scheduling

Creative Technology is one of the leading organizations in the US providing
staging, entertainment production and audio-visual rentals. After an extensive
worldwide search CTUS chose to run their North American operations on
R2 from Unique Business System (UBS).
R2 is the leading software for Inventory Management, Rentals, Labor Management
and Staging for the Audio Visual, Staging and Rental industries. R2 is the #1
software amongst the largest AV companies in North America and also has as a
strong presence in U.K, Europe and Australia.
The system integrates operations across all the 4 locations of CTUS in the
United States. The operations now leverage over 40,000 assets in the inventory
across all locations to service the needs of their prestigious client events.
With R2, CTUS has now integrated several disparate and stand-alone activities.
R2 provides a seamless, end-to-end process for quotations for labor and
equipment, reservations, scheduling, dispatch, invoicing and finally posting to
a financial system.
“The visibility of our inventory has shot up. We have reduced the unknowns by at
least 15%. Additionally, the level of detail gives us confidence”, said Jeff
Humphrey, Business Analyst, who was the Project Manager overseeing the
implementation of R2. “R2 handles multiple versions and changes at a single
source. This not only increases the control and accuracy, but also prevents data
leakage to competitors” added Humphrey.
Amongst its comprehensive feature set, the ability of the system to automate the
workflow has added controls and reliability to the entire operations. From the
automatic creation of Tasks and Schedule to the final tie up with accounting
that enables accurate look-backs. “Our biggest challenge was keeping the data
accurate and up to date – R2 has taken care of that”, said Jeff Humphrey.
Based on the success of this implementation of R2 at CTUS, the parent company,
AVESCO, headquartered in UK, intends to implement R2 across the other
organizations in the group internationally. This involves an addition of 440
users in six different organizations of the group.
Said Ari Orenstein, Sr. Project Manager at UBS and in-charge of R2 roll-out at
CTUS: “Key to any large implementation is understanding the specific needs of
the company and their unique processes. The experience of our professional
services is what makes this possible every time.”
“Based on our experience, we are confident that UBS is the right partner for a
long term relationship”, said Stephen Gray, COO of CTUS. “The investment we made
upfront in professional implementation is paying off as we are rapidly adopting
the system.”
Mr. Gray added, “From a strategic point it was essential that we took a view
that covered a minimum of the next 10 years with any software we chose. Since we
wanted company that would stand behind and evolve the product over the next
decade, UBS was the automatic choice”.

Scharff Weisberg Inc. (www.swinyc.com)
is a provider of signature entertainment services to the highest profile events
for clients that include the likes of Emeril Live, MTV, Ferrari and several
Broadway shows.
“Our reputation is our biggest asset”, says the company’s President, Josh
Weisberg. “It has been built painstakingly over the years and thousands of
events.”
Looking to replace its aging HITS system, the company evaluated R2 in 2001- and
decided not to go with it. “At that time we felt that R2 had not come of age.”
However, the system selected by Scharff-Weisberg did not perform as expected.
After trying to make it work for two years, the company decided that they could
no longer afford to risk their operational efficiency. Taking another look at
R2, the company was pleasantly surprised to see how much R2 had come along and
matured. R2 was implemented in the lighting division and was installed and
operational in six weeks. According to Ben Saltzman, General Manager, “The
contrast was remarkable. We were up and running without even the anticipated
teething pains.”
One year down the road, Scharff-Weisberg decided to take R2 company-wide across
all its divisions. Adds Ben, “We have seen a significant improvement in
utilization already.”
Says Josh Weisberg, “It’s not just the software, but the company and people
associated with R2 that made the difference. The system, as well as the people,
brings a deep and well-thought understanding of the industry – and that makes a
big difference.”

TLS (Theatrical Lighting Systems, (www.tlsinc.com)
provides advanced lighting solutions to many customers. Headquartered in
Huntsville, AL, The company had been growing leaps and bounds, but David Milly
the President of TLS was not satisfied with organic growth.
The visionary management of TLS saw an opportunity for exponential growth for
the company by expanding the number of locations and managing the business with
greater intelligence. “There are two parts to a business – the day-to-day
operations and the long term strategic business planning. In our line of
business it is critical to stay ahead of the curve and plan well for tomorrow.
That means having the sophisticated intelligence and reports to manage
investment decisions as well as operations”.
On the cards are more locations of TLS to service more customers and existing
customers better. David Milly strongly believes that putting the processes and
structure in place is the first step to growth. Else the growth is unmanageable.
TLS chose R2 as the IT solution for their business and have rolled out the
system. “ With its sophisticated reporting and multi-site capability R2 was the
obvious choice. It will help us serve our customers better through improved
real-time inventory control, utilization of assets as well as improved service
and maintenance.”