Our Success Story

Delivering profitability and delight to our global customer family since 1984

We believe taking care of our customers isn’t just a good business, it’s the right thing to do. This is the core principle and foundation that guides each and every one of us at UBS.

We do this by hearing and understanding your business needs and then translating them to specific software benefits. You will also find great service and unmatched excellence in global best practice consulting and product support which we believe makes our customers die-hard fans of our software. At UBS, we continue to push the barriers and deliver products that make a difference to the bottom line of our customers. We provide business tools and services that help you simply delight your customers!

Since 1984 we have grown to be the go-to software for rental companies across the globe.

UBS at a Glance
  • • Providing and supporting rental management software for over 35 yearss
  • • Headquartered in Santa Monica, CA, USA
  • • 3rd generation software for the rental market
  • • Complete product training and process consulting coupled with industry best practices to maximize your operational potential
  • • Comprehensive Customer Care based support
  • • Well respected, well lead, globally leading companies running R2 in over 30 countries

Leadership Team

In 1982, Stan co-founded Unique Business Systems. The basic plan for the company was to provide software products based on the emerging IBM Personal Computer technology. With Stan as the techno-visionary, UBS introduced several innovative improvements to the standard equipment rental and point-of-sale software available at that time. Easier to use software, color screens, and fast multi-user access to key decision-making data made UBS’ solutions No. 1 in their respective markets.

Prior to UBS, Stan worked for Atlantic Richfield for 7 years in several financial and analytical positions. Stan graduated from the University of California, Berkeley in 1974 with a bachelor’s degree in Biophysics. In 1978 he received a MBA from The Andersen School, UCLA. His area of Specialization at the UCLA Graduate School of Management was Accounting and Computer Information Systems.

Vic has over 20+ years of experience in Business Development, Marketing and Enterprise Sales with expertise in New Markets and Products.

He has successfully launched UBS products in North and South America, UK, Europe, Australia, Asia and the Middle East. He is the lead in setting up strategic alliances, localization of products and securing preferred product status for major industry groups. Prior to joining UBS, he was a systems analyst at Union Carbide where he helped design their worldwide operations software solution. He was awarded, twice, the Sterling Silver Tiffany award for professional excellence.

Vic graduated with a Bachelor’s in Computer Science and Engineering from the University of Poona, India. He also has an MBA in Information Systems and International Business from the University of Houston. He was awarded the National Management Scholarship at NASA’s Johnson Space Center and is a lifetime member of the National Management Honor Society (Sigma Iota Epsilon). Vic is a travel and aviation enthusiast. He was ranked 6th nationwide in merit for selection as a fighter pilot in the Indian Air Force and also flew gilders during college taking his first solo flight at 17 years of age. He currently resides in Los Angeles, California with his wife and two children.

Shawn joined UBS in 1996 and has over 24 years of Experience in Process and Product Implementation and Training. In this role, Shawn has been the lead for and was instrumental in the successful roll-out of R2 at over 250 companies worldwide.

Shawn attended UCLA for Graphic Design and Computer Animation and is a firm believer in the use of technology to better business processes and keeping it simple.

Shawn is happily married with one child – a Black Labrador called Loki and is an avid globe trotter.

Ramon joined UBS in 2014 as an R2 Project Manager. Ramon’s background in process management allowed him to quickly learn both R2 and rental industry practices. As Director of Strategic Partnerships, Ramon was responsible for taking some of our largest clients live on R2 and also managed the development and direction of our Labor Planning software module. Currently, as VP of Account Management, he oversees all new client implementations and account management efforts to build and maintain strong relationships with our clients.

Ramon has held leadership positions in both a professional manner and in military service. He holds a bachelor’s degree in Business Management & Business Economics, graduating magna cum laude. In addition, Ramon served in the United States Army as a Military Police Officer for 8 years. He was honorably discharged as a decorated veteran after serving in military campaigns overseas.

Ashwin is a resolute professional with a strong experience in building sustainable & cost-effective business solutions for medium and large enterprises. A technology evangelist, having an ability to adapt to evolving industry trends, enhancing the company’s ability to capture profitable markets.

Joining UBS in 2019, he leads our R&D team in Bangalore spearheading technology transformations across the Org & UBS product lines, with a laser sharp focus on innovation. He has been a trailblazer of Agile principles and DevOps automation.

Prior to UBS, Ashwin worked for Fidelity Investments for 5 years. Ashwin graduated with a Bachelor’s degree in Electronics and received an MBA in Information Systems from Sikkim Manipal University, India. He is an avid music lover, a self-confessed foodie, and loves to go on long drives

Ike is UBS' Finance and IT department head. In his role, he oversees accounting, business support, financial planning and analysis and tax functions. Ike also manages all HR policies and procedures at UBS. Ike joined UBS in 1986 and has worked closely with senior leadership since his arrival.

Ike has over 30 years in the industry. Prior to joining UBS, he worked with PWC and Discovery Oil. He has a master’s in accounting and a CPA in the state of California.