Our Story

Delivering profitability to our customers since 1984

We believe taking care of our customers isn’t just a good business, it’s the right thing to do. We do this by hearing and understanding your needs and then translating them to specific software benefits. We have also invested in providing great service and unmatched excellence in support which we believe makes our customers diehard fans of our software.

We continue to push the barriers and deliver products that make a difference to the bottom line of our customers. Since 1984 we have grown to be the go-to software for Rental companies across the globe.

UBS at a Glance
  • UBS has been providing and supporting rental management software for 35 years
  • Headquarted in Santa Monica, CA
  • R2 is our 3rd generation software for the rental market
  • 4 Support offices worldwide with 24/7 support
  • R2 team provides complete product training along with industry best practices to maximize your operations potential
  • Over 650 companies running R2 in over 30 countries

UBS Executive Profiles


Pradeep Batra


In 1982 Pradeep co-founded Unique Business Systems based on the commitment to provide the highest quality software products and support to clients.

Prior to starting UBS, Pradeep worked in several positions at Atlantic Richfield for 8 years. In his last position as Planning Consultant in the Corporate Planning group, he worked to prepare the long range capital spending and revenue plans.

Pradeep graduated from the Indian Institute of Technology, Madras in 1968 with a Bachelor’s of Science (BS) in Engineering. He also has a Ph.D. in Operations Research with minors in Economics and Computer Science from the University of California, Los Angeles in 1975.

While working at ARCO he also taught two classes at the UCLA business school as a guest lecturer.


Stan Sugimoto

Vice President

In 1982, Stan co-founded Unique Business Systems. The basic plan for the company was to provide software products based on the emerging IBM PC technology. With Stan as the tech-visionary, UBS introduced several innovations to the standard equipment rental and point-of-sale systems of that time. Easier to use software, color screens, and fast multi-user access to key decision making data made UBS the market leader.

Prior to UBS, Stan worked for Atlantic Richfield for 7 years in several financial and analytical positions.

Stan graduated from the University of California, Berkeley in 1974 with a Bachelor’s degree in Biophysics. In 1978 he received a Masters of Business Administration (MBA) from The Andersen School, UCLA. His area of Specialization was Accounting and Computer Information Systems.


Vic Khosla

VP, Global Business Development

Vic has over 25 years of experience in global business and product development. His expertise is in business process flow, reengineering technology, product deployment and ROI.

Vic graduated with a Bachelor’s of Science (BS) in Computer Science and Engineering and a Masters of Business Administration (MBA) in Information Systems and International Business.

Vic is the lead for and has launched UBS product(s) in the UK, Australia, Latin America, Asia, Europe and Canada, including setting up strategic alliances. Prior UBS, Vic worked at Union Carbide Corp where he helped design their worldwide operations and was awarded, twice, the Sterling Silver Tiffany award for professional excellence.

Vic is a nominated, lifetime member of Sigma Iota Epsilon and was awarded the National Management Associations Academic Scholarships at NASA’s Johnson Space Center (three years in a row). Vic is also a keen travel and aviation Enthusiast and flew gilders during college, getting his solo flight at 17 years of age.


Shawn Pasco

VP, Professional Services

Shawn joined UBS in 1996 and has over 24 years of Experience in Process and Product Implementation and Training. In this role, Shawn has been the lead for and was instrumental in the successful roll-out of R2 at over 250 companies worldwide.

Shawn attended UCLA for Graphic Design and Computer Animation and is a firm believer in the use of technology to better business processes and keeping it simple.

Shawn is happily married with one child – a Black Labrador called Loki and is an avid globe trotter.